Yeah Right
by Tui Breweries
Hodder Moa book, 2008, hardcover, 120pp

This book is a collection of the Tui Breweries Yeah Right billboards dating back to 1997.  So popular are the Yeah Right billboards, they have been copied by groups making their viewpoint about police numbers, fishing rights, the Iraq war, and the Civil Union Bill.

Over the years, the Yeah Right billboards have accurately reflected New Zealand life and society.

Examples:

I'll get a Brazilian if you do.  Yeah right.

Save power, turn off the beer fridge.  Yeah right.

One careful lady owner.  Yeah right.

Of course it's true, I saw it on CNN.  Yeah right.